Search engine optimization is important when you are planning to reach more of your target audience. Statistics say that most internet users only click on the top 5 search results. They do not even check the second result page.
That means you need to rank higher on Google’s search engine result page. The higher your ranking is, the more likely you will attract traffic.
The digital marketing space is changing every day. Google and other search engines are also updating their algorithm to increase their user experience. That means you also need to stay updated with the latest trends.
Top SEO Trends To Look Out
Here, in this article, we are going to guide you with the major SEO trends that you need to consider in 2022. Now, let’s have a look at them.
Trend No. 1: AI Will Play A Bigger Role
AI or artificial intelligence is continuously changing how people interact with online content. The great news is that AI will also play a key role in SEO strategy.
Here, we can not miss the mention of RankBrain, Google’s AI algorithm that is going to be one of the most crucial factors for search engine result pages or SERPs of Google in 2022. Still, Google hasn’t disclosed the working of how RankBrain learns and analyzes content pieces.
So, when you are re-evaluating your SEO strategy, it is crucial to create well-organized content that will captivate and engage readers.
Trend No. 2: A Shift To Long Form Content
To ensure that you captivate and engage all the readers whoever is visiting your website, you have to shift to a long-form content strategy. It has been seen that long-form content of 3000 words is more likely to get more traffic.
The reasons are obvious. When you create long-form content, you will most likely deliver almost every possible information that you get. Also, the readers will get a complete insight into the subject. Eventually, it will become more engaging and useful.
Trend No. 3: Mobile Friendliness Is Critical
If you are into the digital marketing space for a considerable amount of time, you might know that more than half of the global traffic comes from mobile devices. Most of us use our mobile devices for conducting a necessary search.
In the year 2019, Google rolled out mobile-first indexing. Also, the latest Google’s helpful content update includes mobile-friendliness as one of the major factors. Studies state that around 75% of the users are going to access the internet only through mobile devices.
Trend No. 4: Content Should Fulfill EAT Principle
Search engine algorithms always revolve around quality content. During the time of creating any content, you must always follow the EAT principle;
- Expertise,
- Authoritativeness,
- Trustworthiness.
This is used by Google to determine whether a webpage is offering quality content or not. Here, you need to focus on creating unique content that people are searching for. Also, do not forget to add a bio to reflect the author’s expertise and say NO to auto-generated content.
Trend No. 5: People Also Ask
This is one of the most common search features people use. Among 2.5 million queries, approximately 48.4% were based on “people also ask.” In order to rank higher, you must ensure that you are providing answers to commonly asked questions in your content.
The surprise is that it also expands upon the featured snippet. By using a keyword research tool, you will be able to find the right keywords or key phrases your target readers are looking for and include the answers to all those questions as well.
Trend No. 6: Quality Backlinks
Backlinks have always been crucial. But backlinking with any site is not going to help you. Google has already declared that it prioritizes high-quality backlinks, and it is also going to continue during 2022 as well.
If you want to go up the ladder really fast, you must go with high-quality backlinks. Do not build links just for the sake of the number of backlinks. Always prioritizes quality over quantity. And with every passing year, this is becoming stronger.
Final Talks
Apart from the ones we have mentioned above, there are some more trends that you need to check;
- Video content.
- Schema markup.
- Refresh existing content.
- Core web vitals.
The main mantra is to stay updated with everything and anything that is happening in the SEO and digital marketing space.
