Digital Marketing is something that is omnipresent. It comes in the form of a video when you are just about to watch your favorite song on YouTube as an unskippable ad, or in the form of a GIF when you make a call, or when you play your most preferred game, it suddenly appears when you are just about to kill your enemy in the game.
While the world was in the way of digitization at a turtle speed, the pandemic made it run at the speed of that rabbit, but here the rabbit is not going to take a rest in between!!
The pandemic urged the world to go digital for almost everything that can be done over the Internet. Even the group of people who are hardly literate learned the use of smartphones.
Today you might be present in the WhatsApp group that sells a variety of stuff, making an income while staying at home. Facebook, Instagram, YouTube, and other social media platforms are fully utilized by people across the world for marketing their products and services.
What is the factor that is fueling the growth of digital marketing all around the globe?
In this digital era, everyone is communicating online, even birthdays were celebrated virtually until a few days ago. A report by the Times Of India states that in India, people spend around 4.3 hours each day on their smartphones. The potential of digital adoption has been accelerated by the situation created by the pandemic. This has increased the scope of Digital Marketing in India as well as across the world.
Digital Marketing has become an integral part of every organization, small businesses, startups, entrepreneurs, and even individuals who have become potential resellers. Professionals who wish to have a dynamic, lucrative career in this domain can fuel their career growth with a PG program in digital marketing.
Let us now have an overview of Digital Marketing and its scope in India and abroad.
What is Digital Marketing?
The term marketing simply means advertising your products or services so that it is reachable to customers. When you add the term ‘digital’ to it, it simply means the use of digital or electronic channels for doing marketing.
So digital marketing is the practice of marketing your products or services over digital channels like emails, social media platforms, search engines, websites, blogging, online banner advertising, and more. Digital Marketing is done mainly to reach the maximum number of customers around the world and make your business thrive.
It is important to note that digital marketing plays a very crucial role in the way your business thrives. No matter how good and potential your product or service is, you need to develop and implement perfect digital marketing strategies in order to make a significant customer base.
Digital Marketing is crucial if your organization wishes to:
- Connect to the potential customers on a large scale
- Engage with the customers
- Create strong brand awareness
- Earn huge returns on investments
- Sell and promote products or services at reasonable rates
Benefits of Digital Marketing
Digital Marketing plays an important role in establishing a bond between the customers and the organization’s deals to the market. Marketing makes the first impression on the customer’s mindset and this is the point where your product starts its journey of success.
Some of the strong reasons that organizations adopt digital marketing in every possible manner are:
- Digital Marketing tools are user-friendly and easy to learn and use
- Digital Marketing tools are the most affordable ones
- Digital Marketing allows you to connect to people across the world
- Digital marketing is measurable, which implies that you can track whether a specific marketing strategy is working or not, and act accordingly
- It is profitable
What is the Future Scope of Digital Marketing in India and Abroad?
Do you remember that just a few years ago we were allowed to use 1GB of data in one month? And what about the present?
We can consume more than 1.5GB of data each day; isn’t it?
In fact, in Dec 2020, an average internet user could consume around 13.5 GB per month. After the commencement of OTT platforms, this number further increased by 20% in 2021. This year, this number is expected to grow exponentially as the number of people having WiFi connectivity is increasing, given the habit of spending hours on various OTT platforms.
Digital Marketers find it as a chance to promote their products and services where the people are found the most. Its either their social media accounts or OTT.
The number of people who searched for ‘digital marketing courses’ was 60500 in May 2019 and it took a huge jump of 49.5% to reach the number to 90,500 in May 2020. The number of searches for the same is still increasing and in 2022 it has reached 1,35,000, which means another jump of 49%.
According to Dentsu Aegis Network, the Digital Marketing Industry in India has grown with a CAGR of 22.47% and has reached INR 23,673 cr.
To enter into the digital marketing industry, you can choose to go with any job role including:
- Digital Marketing Manager
- SEO Specialist
- Search Engine Marketer
- Social Media Marketer
- Data Analyst/Web Analyst
- Email Marketer
- Content Marketer
As far as other countries are concerned, the scenario is even better. This is because the people in the US, UK, Canada, and other countries more of their time on their smartphones.
As per a report by Internet World Stats, around 43% of Africans access the Internet regularly as compared to 94% of North Americans.
Here is the list of countries where there is a huge demand for digital marketing, in decreasing order:
- United States
- United Arab Emirates
- United Kingdom
As you can see Digital Marketing professionals are in demand all around the world, you can make your career in this domain from any corner of the world. Suppressing the geographical barriers, you can make your career in Digital Marketing by registering yourself in an online training course from an accredited institute such as Simplilearn.
Enroll Yourself Now!!