IGTV Best Practices for Beginners

Starting an Instagram TV channel from scratch can be daunting, especially if you’re new to video editing software and online video marketing as a whole.

Even if you’re an experienced YouTuber, getting your feet wet in the Instagram video pool can be overwhelming at first.

Luckily, if you’re willing to put in the time and effort to learn how to use Instagram TV properly, the end result will be well worth it.

If you’re new to Instagram’s newest feature, IGTV, you may be feeling overwhelmed by all the features and functionality that it has to offer as well as the prospect of trying to grow an audience on such a large platform that can be intimidating to new users.

In this guide, we’ll cover eight IGTV tips that will help any beginner stand out on the platform. Create videos for IGTV.

1) Be Yourself

It can be hard getting started with video when you aren’t used to being in front of a camera. If you’re an introvert, it may be even harder.

Luckily, there are plenty of resources online that can help you get over your fears and learn how to put yourself out there—and have fun doing it!

This list of resources has everything from tutorials on how to edit videos down to tools that can turn any photo into a short clip.

Getting started can be daunting. With these resources, you’ll have no trouble feeling at ease when you’re in front of a camera!

And if all else fails?

That’s okay too.

No one expects you to start doing video right away—we get it—but hopefully these videos will inspire you to work toward creating something that is uniquely your own.

2) Capture Quality Videos

Since most of these videos will be vertical, it’s best to use a tall phone tripod.

Once you’ve got a high-quality video on your phone, open up an online video editor and crop it vertically.

A good one with intuitive editing tools is Loom by WeVideo—you can download a free version of their app from iTunes or Google Play, though you’ll need a subscription to edit more than one minute of footage.

3) Keep Things Consistent

Since the videos are moving, it’s vital that you keep things consistent with your video editor.

Choose a ratio for your video (16:9 is standard), and make sure you don’t cut too many frames or change your aspect ratio at random.

This will make it easier for users to follow along with your video, regardless of what platform they are watching from.

For starters, shoot your video vertically in landscape mode.

This is a typical composition on a smartphone. Keep everything as consistent as possible so users can focus on your message and not have to worry about changing things up.

4) Use Hashtags

Hashtags are incredibly important on Instagram, but they can also be a huge help if you’re trying to grow an audience on IGTV.

Hashtags make it easy for other users to find your videos, whether they’re looking at popular or trending tags or searching directly from within IGTV. If you want as many people as possible watching your content, you should definitely incorporate hashtags into your strategy.

5) Tell Stories Through Video

If you want to become a successful influencer on Instagram, it’s important that you utilize one of Instagram’s best features: video. For those who aren’t as familiar with social media, it can be intimidating to create videos and post them online.

6) Interact With Other Creators

When posting on Instagram, you want your posts to reach a large audience.

The easiest way to do that is by interacting with other creators.

There are a number of ways you can go about building relationships with other Instagram users: follow them, like their posts, send them direct messages, and post hashtags from their latest posts.

These simple interactions will help boost your engagement and get people watching your videos. Plus, when they see you engaging with their content, they might take a second look at yours!

 

7) Add Links To Your Videos

Whether you’re creating an entirely new video or adding on content to your existing content, it’s always a good idea to add links in your description box.

This will not only help drive people back to your page but can also help direct traffic where you want them.

8) Look For Opportunities

There are several things you can do to stand out on IGTV.

While these tips may not make your channel popular immediately, they will help you build an audience of loyal followers who will come back time and time again.

The most important thing is to think outside of your current user base. This means finding ways to present content in a way that your current users aren’t expecting or accustomed to seeing on Instagram.

Final Word

Video editing tools have come a long way in recent years.

If you can’t afford an expensive software package, there are many online video editors that can help you edit together a professional-looking video with ease. They won’t be able to compare you with dedicated packages like Final Cut Pro, but if you want something simple and effective, these tools will get you started on your Instagram video journey.

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